How to promote your business locally Write a blog. Set up a direct mail campaign. Listen to the world's most downloaded B2B sales podcast. Do you want to advertise your business for free? One of the first places your potential customer will search for your business is Google.
While Google My Business may not be familiar to you, it's the platform that allows you to create a business profile and a listing that appears in Google Search or Google Maps. For example, when someone searches for salons near me, a local list of salon locations appears. Your ad will tell Google to include your nearby business. Customers can get important information about your company on social media platforms, such as where you are, when you're open, and how other customers have commented on you.
As with Google My Business, creating business profiles on Facebook and Instagram is free. Creating a Facebook page for your company is beneficial because you could also bring a new customer to your website for additional information. There are also paid advertising options, such as Facebook ads, to reach your target audience (by demographics, interests and location). Video marketing is a valuable component of social media marketing.
YouTube is one of the best platforms for this type of marketing. You can really show your brand identity to the audience by demonstrating your product or service. Since there are millions of users on YouTube, you can also truly expand your reach and have the potential to truly connect with customers. Are they more likely to look for a Thai restaurant near me or Thai food nearby? Know the keywords that people use to search for you and make sure that the content on your website meets those queries.
Keep your contact information up to date and maintain your social media profiles. Like direct mail, business cards haven't lost their ability to make an impact. If you're making face-to-face connections, always have a card handy. If you want to give them a modern update, be sure to include information such as your company's website and social media identifiers.
Sponsor a community sports team, post an advertisement in a local newspaper or school yearbook, or support a charity event to publicize your company. Get positive word of mouth as a company that looks after the interests of its neighbors. If you want your business to become popular in your locality, you must provide a medium that people can use to find you. And in the online world, these media are referred to as local business listing platforms.
This method is presented as a free but more effective method for promoting local businesses online. Unfortunately, only 33% of small businesses reach the 10-year mark. In addition, 85% of consumers will have a more positive image of your local business if you support a charity that matters to them. You can even ask your community and customers which charities you should support.
Studies show that 39% of people want to help decide which charities a company supports through a voting system. Only 43% of small businesses share content and engage with followers on a daily basis. That number should be much higher. Studies show that 63% of consumers prefer an app over a mobile site because it's more convenient.
And 57% of users like apps because they're faster than mobile sites. Let's take a look at some examples of successful local marketing campaigns for brands of different sizes. Since there are a lot of local business directories and you may want to include your companies in each of them. Getting someone with a strong local influence to test your business means they could promote your product to their followers.
On social media, Facebook offers hyperlocal ads (local awareness ads) that target a small, specific local area. To take your social media marketing strategy to the next level, you should consider working with local influencers. They created content aimed at specific markets using their Airbnb magazine (available online and in print), country-specific social media campaigns (in the local language), trusted city guides, and experiences for tourists led by local hosts. If you want customers in your local area to find you, make sure you appear in the Google Maps results, as well as in the local results section of Google Search.
New digital advertising options, such as Yelp, Yellow Pages and Nextdoor, provide a platform for companies to advertise their business with local advertising options. All the attractive information you provide in your account control panel will appear in your company profile to improve its quality and, therefore, your visibility in local searches. Paid advertising offers a faster way to promote your local business on both search platforms and social media. The goal of all these local marketing ideas is to help you avoid noise and differentiate yourself from your competitors.
These directories are really useful for people to find small local businesses that aren't popular enough on Google Maps and other big platforms. If you want local users to find you more often on the Internet, you should start using local SEO techniques. Running local Facebook ads in conjunction with Google Ads will further facilitate the sustained growth of your small business. .