Typically, businesses that have a physical store in their community use local marketing, such as restaurants, bars, spas, doctor's offices and chiropractors. These 10 brands offer great examples of how to achieve localized marketing and show why doing it right in an expert way improves a brand's position in target markets. KFC established a cultural connection that impacted its target market with the help of influencer marketing. While focusing on a limited-edition offering, the team was able to demonstrate their understanding of different audiences and what attracts them to their product.
After extensive market research to attract modern shoppers in Amsterdam, H&M launched a localized marketing campaign that reflected the wishes of its regional consumers. Focusing on the interests and lifestyle habits of its local audience in Amsterdam, H&M was able to access a new market offering solutions to their environmental concerns. Campaign strategist Diederik Luger commented: “A change in culture is taking place. Wishes, but also values, have changed.
With this campaign, we want to demonstrate that H&M listens to its environment locally and is open to change. One way Netflix remains relevant to a global audience is to offer viewers options and preferences that are significantly influenced by where in the world they are. These two videos show the small but powerful impact of shaping content by focusing on “likes” and viewing habits specific to an audience's location. Having localized content that adapts to specific regions allows consumers to feel understood by this brand.
By using information to understand cultural influences, interests and entertainment trends, Netflix does its part to keep up with changing local market preferences. This sportswear brand is truly global, but it still manages to reach 170 countries with local marketing strategies that reach their homes. With the city as a backdrop, the Nike team appealed to New York players with its “Own the Floor” campaign, which personified the essence of what it means to live in a city that is a big stage. Nike — Own The Floor by Ben Dean on Vimeo.
Although Nike is known for its dazzling celebrity endorsements, the team took another direction with this location marketing announcement. He combined local talent with classic New York locations, such as subway platforms, pizzerias and laundromats. The result? He showed his target audience places they recognize to demonstrate an understanding of their lifestyle and deepen the feeling of connection. Swedish-based alternative milk company, Oatly, knows how to adapt to its diverse markets around the world with a simple but practical localized marketing strategy that speaks your language.
Oatly was able to stay true to its European roots without alienating other markets that speak or understand English. By offering the series in two languages, they were able to boost their digital marketing strategy to reach the target audience locally and globally. This digital marketing strategy highlights Vogue's commitment to ensuring that its target audience showcases celebrities who are recognizable globally and regionally. From makeup tutorials to their popular series “7 Days, 7 Looks”, they've recruited celebrities from around the world to help them reach their regional target audience.
Ensures that content is not only culturally compatible but also linguistically familiar. Local partnerships, or sourcing, are another form of local marketing that will put you in front of another audience, who may like what you offer. A good example of local partnerships is how Big Y, a local New England grocery store, will sell products from local farms and ensure that the consumer knows where the food comes from. Local associations show their support for local businesses and have the potential to reach an entirely new audience that you may have never considered.
Another good example of a company that needs marketing at a local store is a retail store. While even small retail operations today tend to have e-commerce stores, local marketing can increase store visitor traffic and local brand awareness. This is especially important for small boutique-style retail stores that compete with large chains. Linking to relevant local information is crucial for Google to understand what you're associated with locally.
Businesses in different neighborhoods will apply local marketing tactics to different consumer segments, as identified by socioeconomic position, demographic composition and purchase values, but assuming that a company's location was planned rather than random, consumers who live in the Neighborhood are already the types of consumers who are interested in that business. Keeping up with your customers' conversations on social media can be difficult if you have a local business with foot traffic. The best thing you can do to promote word of mouth in your local area, of course, is to provide excellent customer service. Local marketing is mainly used by small businesses, stores and restaurants with a single location or point of sale.
You can promote it through social media, email, your website or even your local newspaper or a nearby radio station. You can find local sponsorship opportunities by contacting your local chamber of commerce or city hall. Just because a local strategy isn't your priority doesn't mean you can't take advantage of the benefits of capturing a wider audience in the city or region where your company is based. In terms of gaining local customers, adding your location to every social platform you use can help make your business even more visible to the inhabitants of the area.
The more you optimize your website for local search, the more likely local customers are to reach your web pages. Local search marketing is about getting local consumers to discover your company in online searches. Local marketing is increasing as more and more consumers are looking for their goods and services nearby. This brand based in the USA.
UU. Not only has it learned to focus on its target audience by adapting its menu to regional tastes around the world, but it has also improved its digital media presence with its marketing localization strategy. Parents see local sports sponsors, events like Mud Runs reach those interested in fitness, and music fans attend local concerts. You can then place them at your physical location, distribute them to potential customers and partners, or leave them at popular local stores, such as coffee shops.
We're going to cover a few more local SEO tactics that can help you expose your local business to the right audience. . .