Typically, businesses that have a physical store in their community use local marketing, such as restaurants, bars, spas, doctor's offices and chiropractors. These 10 brands offer great examples of how to achieve localized marketing and show why doing it right in an expert way improves a brand's position in target markets. KFC established a cultural connection that impacted its target market with the help of influencer marketing. While focusing on a limited-edition offering, the team was able to demonstrate their understanding of different audiences and what attracts them to their product.
After extensive market research to attract modern shoppers in Amsterdam, H&M launched a localized marketing campaign that reflected the wishes of its regional consumers. Focusing on the interests and lifestyle habits of its local audience in Amsterdam, H&M was able to access a new market offering solutions to their environmental concerns. Campaign strategist Diederik Luger commented: “A change in culture is taking place. Wishes, but also values, have changed.
With this campaign, we want to demonstrate that H&M listens to its environment locally and is open to change. One way Netflix remains relevant to a global audience is to offer viewers options and preferences that are significantly influenced by where in the world they are. These two videos show the small but powerful impact of shaping content by focusing on “likes” and viewing habits specific to an audience's location. Having localized content that adapts to specific regions allows consumers to feel understood by this brand.
By using information to understand cultural influences, interests and entertainment trends, Netflix does its part to keep up with changing local market preferences. This sportswear brand is truly global, but it still manages to reach 170 countries with local marketing strategies that reach their homes. With the city as a backdrop, the Nike team appealed to New York players with its “Own the Floor” campaign, which personified the essence of what it means to live in a city that is a big stage. Nike — Own The Floor by Ben Dean on Vimeo.
Although Nike is known for its dazzling celebrity endorsements, the team took another direction with this location marketing announcement. He combined local talent with classic New York locations, such as subway platforms, pizzerias and laundromats. The result? He showed his target audience places they recognize to demonstrate an understanding of their lifestyle and deepen the feeling of connection. Swedish-based alternative milk company, Oatly, knows how to adapt to its diverse markets around the world with a simple but practical localized marketing strategy that speaks your language.
Oatly was able to stay true to its European roots without alienating other markets that speak or understand English. By offering the series in two languages, they were able to boost their digital marketing strategy to reach the target audience locally and globally. This digital marketing strategy highlights Vogue's commitment to ensuring that its target audience showcases celebrities who are recognizable globally and regionally. From makeup tutorials to their popular series “7 Days, 7 Looks”, they've recruited celebrities from around the world to help them reach their regional target audience.
Ensures that content is not only culturally compatible but also linguistically familiar. Local marketing is a marketing strategy that targets consumers and customers within a certain radius of a company's physical locations. Local marketing is also known as neighborhood marketing or local store marketing. Frito Lay has used localization marketing to produce advertisements from around the world that highlight what is interesting and popular in local markets.
Local marketing is ideal for any company that has a physical presence and serves customers face-to-face, whether it's a single store or a chain of stores. In this way, the talks began and strong growth was observed in the local portfolio, the Coca-Cola brand in the market. Consider sending tips on how to best use your product, the latest events and events in the local area, articles about a loyal customer, or even business updates. Tiger District bottles bring a local touch to Singapore's favorite local beer, with custom designs with elements that define the culture of each district, designed by local artists.
Although the beer brand partners with STB to attract tourism, Singapore's original beer brand has a great passion for showing locals and the world what Singapore is all about by creating this campaign and offering a platform to local artists. The organization conducted extensive research to understand the specifications and requirements of the target market. In addition, they organize local food manufacturer events to invite local food manufacturers to display their products at a local community venue. This brand based in the USA.
UU. Not only has it learned to focus on its target audience by adapting its menu to regional tastes around the world, but it has also improved its digital media presence with its marketing localization strategy. If local marketing sounds like an approach you'd like to apply to your own business, take note of these strategies. Choose the metrics that interest your company most and use them to adjust your local marketing campaigns for greater success.
H&M recently introduced a new store formula that responds to new purchases and local consumer desires. Marketing managers typically have at least a degree in marketing, with a related specialization, such as advertising or business administration. Effective local marketing requires identifying and leveraging multiple communication channels and making business adjustments that meet neighborhood needs. Expect an initial learning curve, as you familiarize yourself with your local audience and refine your marketing strategy.