Social media: This is a great option that helps create brand awareness and new customers for your business. There are literally thousands of social media sites you can use. I think you should focus on at least three; I like Facebook, Google+ and Twitter. There are also payment options to increase your market reach once you're happy with your social media page.
Local marketing, also known as neighborhood marketing, is a strategy that targets customers within a specific radius. With this platform, you can run the classic search engine result Google Ad, Google Local Services Ads (tips from Google LSA here), Google Shopping Ads, and more. One of the most important parts of any local marketing strategy is local search engine optimization (SEO). Consider running an advertisement in your local newspaper or contacting a local radio station about a special launch or promotion your company is organizing.
Of course, if you choose to sponsor local marketing, you'll need to ensure that your sponsorship is relevant to your target audience. Nike's “Nothing Beats a Londoner” stood out for adopting a localized marketing approach when the biggest brands of the time were doing their best to mass-market to global audiences. This can be achieved by including local terms on your website, mentioning your location, and optimizing your home page for the right keyword for each area. If your audience members feel that someone they know could also benefit, they'll be happy to let family and friends know, increasing your company's local exposure.
Something as simple as a poster in a store window could have a dramatic effect on your local marketing if done correctly. Email is an effective way to keep in touch with previous customers and get new ones, especially for local businesses. If you have a physical business or offer products or services through a physical store, you can't afford to skip what is known as “local marketing”. There are influential micropeople within your community who would love to work with a local company like yours.
Local marketing is when you promote your business to the audience in your surrounding geographic radius, such as people in your neighborhood or city, for example. You can promote it through social media, email, your website, or even your local newspaper or a nearby radio station. You can also write a blog post about which hot water system is best for Vancouver's climate or any other topic that addresses a local search query. The point is, there's something here for everyone, whether you're a novice local seller or a more experienced and intelligent specialist.
